AI for Business - West Bridgford Library - Adult Learning

About this course

Unlock the power of artificial intelligence (AI).Whether you're currently working, thinking about starting a business, or looking to future-proof your career, this beginner-friendly course will help you understand and use AI to make smarter business decisions. You will boost your employability and business skills as we cover areas such as marketing, customer engagement, and generating creative ideas and business plans, as you discover how AI can save you time and money. Discover how AI tools can: Generate and refine business ideas, help devise a business plan, boost your marketing efforts, save time on routine tasks, improve customer engagement, help you stay ahead of the competition No tech background required – just curiosity and a willingness to learn. This practical, hands-on course will introduce you to the tools, trends, and ethical considerations behind AI in business, with your own real-world examples and simple step-by-step activities. What will learners achieve by the end of the course? Define artificial intelligence (AI), and offer examples of its use in business contexts. Identify at least three ways AI is currently being used in marketing, giving examples relevant to different industries. Name at least four different AI-powered tools and what they can be used for. Use AI to create one piece of marketing content suitable for a business audience. Create a basic social media or email campaign using an AI tool, demonstrating the ability to apply digital technology to communication tasks. Describe the ethical implications and data privacy considerations involved in using AI for business purposes. Analyse simple customer data using an AI-supported platform. Evaluate the strengths and limitations of at least two AI tools for use in a small business, showing awareness of cost, ease of use, and relevance. Compare manual vs AI-driven processes for content creation, highlighting time-saving and quality differences. Demonstrate the ability to improve a piece of business content (e.g., blog, product description) using AI suggestions. Describe how AI can create a business plan using adapted and individualised prompts. Reflect on your own confidence and ability to use AI in a work setting, identifying further learning needs or future goals.

Booking your place and fee information

Booking your place and fee information If you are in receipt of certain benefits you will be offered the course for free, however if you have a financial barrier which may prevent you from enrolling on the course, please visit our webpage for further information https www.inspireculture.org.uk skills learning funding your courses Complete our INSPIRE ONLINE ENROLMENT FORM for each person attending the course. To enrol on one of our courses, you must have been living in England and have been resident in the UK for the past 3 years. Some exceptions may apply if you are living in England with evidence of the right to remain and are from an EEU EEAU country (completion of a questionnaire will be required). As we no longer receive funding for our ESFA funded courses for learners living in the devolved areas listed below, full cost fees would apply to these courses if you live in these areas: Barnsley, Doncaster, Rotherham and Sheffield Cambridgeshire and Peterborough Greater London Greater Manchester Liverpool City Region Newcastle Upon Tyne, North Tyneside and Northumberland Tees Valley West of England West Midlands West Yorkshire