Digital Marketing and Social Media Management - Online Courses - Adult Learning

This course is for adults who want to understand the basics of digital marketing and how to manage social media in a simple and confident way.
It is designed to be friendly, supportive, and easy to follow, helping you learn at your own pace in a relaxed group setting.

You will learn practical skills to help you promote ideas, projects, or small businesses online. The sessions focus on everyday use, with clear explanations and plenty of time to practise. You will explore key topics such as understanding different social media platforms, creating simple posts, using images and text effectively, planning content, and engaging safely with an online audience.

The course will also introduce basic digital marketing ideas, including online promotion, consistency, and understanding your audience.
By the end of the course, you will feel more confident managing social media and supporting simple digital marketing tasks.

Learning Outcomes 

• Create simple, effective social media posts using beginner‑friendly tools. 

• Understand the basics of digital marketing, including audiences, branding, and analytics. 

• Plan and manage a small social media presence with confidence and safe online habits.

Entry Requirements
No marketing experience needed.  Basic ability to use a smartphone or computer.  Suitable for beginners, returners and anyone wanting practical digital skills.

Funding and Fees

If you receive certain benefits, you may be able to take the course for free.
If money is stopping you from enrolling, please visit our funding page to see what help is available.

Living in England

To book and join one of our courses, you must live in England permanently and either:

• Live outside the devolved areas listed below, or

Live inside the East Midlands Combined County Authority (EMCCA) area (Nottinghamshire or Derbyshire).

You cannot enrol if you live in these devolved areas:

• Greater Manchester Combined Authority (GMCA)

• Liverpool City Region Combined Authority

• North East Combined Authority

• South Yorkshire Mayoral Combined Authority

• Tees Valley Combined Authority

• West Midlands Combined Authority

• West of England Combined Authority

• West Yorkshire Combined Authority

• Cambridgeshire & Peterborough Combined Authority

• York and North Yorkshire Combined Authority

• Hull and East Yorkshire

• Greater Lincolnshire

• Devon and Torbay Combined County Authority

• Cornwall Council

• Lancashire Combined County Authority

• Buckinghamshire Council

Residency Requirements (Additional Information)

If you live in the UK on a visa, we’ll need evidence of your visa to confirm funding. You can upload this when applying, and you’ll need to complete a short questionnaire.

Some exceptions include:

• Your visa must last until after your course ends.

• Asylum seekers must have lived in the UK for at least 6 months while their claim is being processed.

• You are supported by your local authority under Section 23C or 23CA of the Children Act 1989, or under the Care Act 2014.

Anyone who does not meet the funding criteria would need to pay full course fees.