Fit for Business: Growth Hacking

Growth Hacking – Supercharge your Recovery

About this event

Growth Hacking is thought of as a relatively new field in marketing, focused on rapid growth, but the term was coined by Sean Ellis in 2010, after using the process to ignite breakout growth for Dropbox. It was conceived in relation to early-stage startups, who need massive growth within a short time on tight budgets. The goal is to rapidly test ideas that can improve the customer journey, and replicate and scale the ideas that work (and to modify or abandon the ones that don't) before investing a lot of resources - known as Fail Fast!.

Growth hacking is not just a tool for marketeers - it can be applied to new product innovation and to the continuous improvement of products, as well as to growing an existing customer base. As such, it’s equally useful to everyone from product developers, to engineers, to designers, to salespeople and to managers.

Growth hacking is also the answer to the urgent need for speed experienced by all businesses today, particularly those aiming to recover quickly from the Covid 19 restrictions as they are gradually being lifted.

What will you get from this webinar?

- Why Growth Hacking is relevant to early-stage businesses

- How to determine if your product or service really is a ‘Must Have’ product or service

- How to identify your ‘Levers for Growth’

- How to test your ideas at ‘Warp Speed’

Speaker - Tony Ryan

Tony specialises in getting SMEs Fit for Funding & Growth’ overcoming barriers to growth and setting them on the fast track to high performance. He has become an expert on the rapidly changing portfolio of government business support initiatives and is an adviser on the Government-backed Startup Loan Scheme.

He has spent his whole working life advising companies and for the last 21 years, he has specialised in working with startups and SMEs. He is passionate about helping business owners to achieve the true potential of their businesses and using their businesses to achieve their life’s ambitions. 

Tony has set up and run his own coaching and consulting companies, selling them on successfully. He was a director of two listed companies and was also a director at Deloitte Consulting and KPMG Consulting.

This session is only available for Midlands-based businesses and entrepreneurs.